However, security concerns hinder broader adoption for production workflows, potentially preventing companies from leveraging the competitive advantages of full cloud integration.
Cloud technology has been integral to media and entertainment for over a decade, transitioning from content distribution to a more significant role in content creation.
Today, most security incidents are due to operator errors, which can be rectified with proper training and processes.
Despite initial justifiable security concerns in the early days of cloud technology, advancements, especially post-pandemic, have made the cloud as secure as on-premises storage.
Public cloud providers offer distinct security advantages, investing billions annually in securing their infrastructure against various threats.
Dispelling myths about cloud security, it's crucial to understand that the cloud is essentially server locations, not a magical space.
Instead, they should focus on staff training and hiring experts with the right security skills.
Security responsibility shifts to media companies at the application layer. Larger companies with diverse portfolios find it unrealistic to move entirely to the cloud at once.
However, larger companies should invest in cloud-specific training and outline a dedicated security strategy before moving assets to the cloud.
Security-conscious media companies can opt for cloud applications from SaaS vendors, particularly beneficial for smaller companies lacking extensive in-house security expertise.