What is the business model of Rakuten? 

Written By

Martin Hansson

Rakuten, formerly eBates, is a consumer cash back rewards app

Consumers earn between 1% to 40% cash back on purchases made through Rakuten.

The company makes money by retaining a slice of revenues from affiliate commissions

It's not just a cashback shopping app, it's actually owned by a massive Japanese conglomerate with dozens of businesses.

How Rakuten makes money


Referral fees


In-Store Shopping


Data sales