What is the business model of Rakuten?

Written By Martin Hansson

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Consumers earn between 1% to 40% cash back on purchases made through Rakuten.

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How Rakuten makes money

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0)"]},"delay":1400,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5061a39c-c370-4834-8450-c9f47934c828","keyframes":{"opacity":[0,1]},"delay":1400,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-545127d4-902d-4c53-8a88-24ea3734f0dd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1400,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Shoe Muscle Swimmer

What is the business model of Rakuten?

Consumers earn between 1% to 40% cash back on purchases made through Rakuten.

How Rakuten makes money

Referral fees

In-Store Shopping

Data sales